We are AsiaAssist

AsiaAssist is operated with western and Chinese management, and our services are executed by a localized Chinese team of experts. When you work with AsiaAssist, you have a partner who thinks like you do, and has the experience to expand your business beyond your current reach. We offer a full-service, premium, all-in-one solution for global brands to scale in a brand-new market with a data-driven structured approach.

Having ownership of the whole customer journey is an important, yet often overlooked, part of building a brand. With AsiaAssist, you get greater control over the journey while working with a partner who truly understands the process. From awareness, and interest through to the loyalty and purchase stage, we help our partners achieve greater success.

photo 2026 03 18 13 30 17
photo 2026 03 18 13 30 17

We are one team.

Since 2013, China has had the largest retail e-commerce market in the world.

In the decade to 2020 sales grew 34-fold, compared to ninefold growth worldwide. China today is still an opportunity for European brands. ''Made in Europe'' resonates significant trust signals. Especially in the markets we focus on in the body & mind, elderly, baby & mom and sports & recovery markets.

The time to launch your China e-commerce company is now! If we align on our definitions of success, we are the best partner to enter this new market opportunity with.

Our Chinese and Dutch leadership team

AsiaAssist was founded by Jelmer de Jong and Jean-Paul Schmitz. Jelmer and Jean-Paul have spent much of their careers working in the e-commerce industry at one of the major e-commerce marketplaces in Europe.

Equipped with nothing but a backpack, they ventured to China with a single client believing in their vision. Founded in 2015 with a strong local team of experts and now managing over 15 brands in China. Together, they have build AsiaAssist.

Today our CEO, Dishi Li takes over full time management of AsiaAssist. Together with Koen Manders from Europe.

dishi li rounded

Dishi Li

CEO

koen manders

Koen Manders

Shareholder

Dimmes

Dimmes Doornhein

Advisor

Louk 1

Louk van de Sanden

Shareholder

Quote

“With the solutions of AsiaAssist we gain market share in the most competitive market in the world, we sell directly to Chinese consumers and reach millions of consumers online.”

Ed van Wezel

CEO HI-TEC Sports

A new market opportunity with AsiaAssist

AsiaAssist is excited to work with brands that have the potential for real traction within the Chinese consumer marketplaces. If your brand needs assistance in professionalizing itself to scale up faster, we want to help.

For long-term support for your China e-commerce brand, contact our team today.