Enter the Chinese E-commerce market through Tmall Global

Tmall Global Landing Page Header
Tmall Global Landing Page Header

Exporting to China has never been easier. Relatively speaking, you no longer have to invest large amounts of money and time, or deal with complicated regulations. With a cross-border platform such as Tmall Global you can reach the Chinese consumer without much effort. Take advantage of the increasing purchasing power in China and start e-commerce in China. AsiaAssist is a certified partner of Tmall. We can help you maximize your return!

What is Tmall Global?

Tmall Global is the cross-border variant of Tmall, the largest e-commerce platform in the world. Tmall Global focuses on foreign brands that want to enter the Chinese market with high quality, original and authentic brand products. Only companies located outside of China can use Tmall Global. The platform also demands that you have the trademark right of the products sold, that you can sell to consumers outside of China and that you have a good reputation.

Tmall Global, unlike Tmall, only focuses on foreign brands that are not physically established in China. Because Alibaba, the creator of Tmall global, also offers logistical solutions, delivery can take place within 6 to 10 working days. Tmall Global is therefore the ideal partner for companies with cross-border e-commerce ambitions.

How do I open my E-commerce store in China?

In order to open a cross-border e-commerce store via Tmall Global and deliver directly to the Chinese consumer. You must be supported by a Tmall Partner Bureau or a TP Operator.


There are a number of requirements that your company must meet before you can open a Tmall Global webshop. To start with, your company must (1) be registered outside of China, (2) deliver cross-border to the consumer in China, and (3) hold the trademark right (or otherwise be entitled to sell branded products).

A number of requirements also apply to business operations. To begin with, Tmall Global requires that all products are genuine and that (1) a certificate of origin (Certificate of Origin) can be submitted. Also (2) must be delivered to consumers within 14 days and a track and trace system must be present. Finally (3) all returns must be handled in China.

What kind of store?

Tmall Global has three different stores: the flagship store, specialty store and franchise stores.

1) Flagship store

This type of store only sells products with a registered trademark (® or ™). This type of store must be owned by the formal representative of a brand or someone who holds the exclusive rights to the brand.

2) Specialty store

The specialty store is for retailers who have a geographically unlimited right to use a brand within the Chinese borders.

3) Franchise store

The franchise is for retailers who want to sell different types of products. A retailer can sell multiple products from one brand, or products from various (sub) brands owned by the same owner.

What can AsiaAssist do for you?

1) Registration

AsiaAssist can take over the entire registration process for you. We not only register you with Tmall Global, but also ensure that you get an AliPay account so that consumers can pay for their orders.

2) E-commerce Fulfillment

AsiaAssist can fully integrate your Warehouse Management System (WMS) with the relevant cross-border e-commerce platforms in China.

3) Localization

One of the major challenges of the Chinese market is the huge cultural difference. The specialists at AsiaAssist not only translate your offer, but ensure complete localization. Your webshop and product range is fully aligned with the Chinese culture and the mindset of the consumer.

4) Strategy and marketing

Cross-border e-commerce is much broader than opening a webshop. AsiaAssist helps you position your store and set up your sales strategy. We do market research and segment the market for you, so that you can reach the right target group. We also help you set up the marketing strategy and do the media purchasing for you. We help you generate (targeted) traffic and achieve a high conversion. Everything for the maximum return!

5) Customer service

The Chinese consumer attaches great importance to support, also online. Did you know that customer service contributes to more than 70% of sales in China? We know the customers and point out the benefits of your product to them and assist them in their purchasing decision. We also answer all questions the consumer has.

6) Store management

We also take care of the daily affairs “on the online floor”. Whether it is about online store design or coming up with promotional promotions, we will take care of it for you!

Enter the Chinese e-commerce market today! The consumer market in China is growing and the purchasing power of Chinese consumers is increasing. Take advantage of this and open your webshop in China today with Tmall Global.

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