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The mother and baby industry is evolving quickly in China, brands have to be aware of the unique challenges of the market. Family is the center of life for most Chinese consumers. Consumers are highly interested in giving the best to their kids, yet also highly distrustful. In this report, we’ll give you an overview of the baby care category in China’s e-commerce, and key trends and offer some tips on how to thrive in this competitive market.
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